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- PLANET OF THE YEAR, Page 50The Good News: Thailand Controls a Baby Boom
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- He is a champion of condoms, a pusher of the Pill, a voice
- for vasectomies -- and a major reason that the annual rate of
- Thailand's population growth was cut in half, from 3.2% to 1.6%,
- in just 15 years. And while he sometimes comes across as an
- energetic public relations man with a bagful of gimmicks, Mechai
- Viravaidya, 47, the engineer of Thailand's remarkable drive to
- curb its birthrate, regards population control as serious
- business.
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- In 1974 Mechai, a former government economist, launched a
- private nonprofit organization, now known as the Population and
- Community Development Association (P.D.A.), to foster family
- planning and distribute birth-control devices. With growing
- encouragement and financial support from the government, the
- Bangkok-based P.D.A. has made population control a national
- mission. Today some 70% of Thailand's couples practice family
- planning. Mechai estimates that without his program Thailand's
- population, currently 54 million, would have grown to 64
- million.
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- He began by touting condoms -- now commonly called mechais
- in Thailand. "Wherever there was a crowd, we would be there
- handing them out," says Mechai. "Movie theaters, traffic jams --
- we tried to turn every event into a family-planning session."
- With humor and showmanship, Mechai has judged condom-blowing
- contests and has shown how to use condoms as tourniquets. Each
- New Year's Eve, the P.D.A. gives traffic police boxes of
- prophylactics to distribute in a "cops and rubbers" program.
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- While continuing to hand out condoms, Mechai has helped
- couples move on to more sophisticated forms of contraception. He
- put birth-control "supermarkets" in bus terminals, offering
- Pills, IUDs and spermicidal foam as well as condoms. Mechai
- also opened vasectomy clinics across the country, including one
- in Bangkok's massage-parlor district. Each year on the King's
- birthday, the P.D.A. offers free vasectomies (normal price:
- $20).
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- The campaign has brought about a profound change in the way
- Thais look at their families. The proof is in millions of people
- like Boonya Nuenmun, 36, a farmer in Korat province. Though his
- parents had nine children, Nuenmun says, "I've got two
- daughters, and that's enough already. I've been practicing birth
- control for years."
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